What are the guidelines that need to be followed to have successful liquor promotions
Liquor promotion guidelines differ from state to state. These guidelines have been made so that the licensees can get a clear idea of what all they are allowed to do and what all acts have been made and implemented so that the public does not indulge in unruly and unlawful behavior during the liquor promotions. According to the laws the state reserves the right to withhold undesirable liquor promotion acts in licensed venues. These laws and behave in an undesirable manner and resort to violence and anti social behavior.
The aim of these guidelines is not to obstruct liquor consumption but to make sure that such consumption happens in a sensible and responsible manner. The organizers of the promotion need to make sure that they will be able to properly manage the crowd that assembles during these promotions. Be it a large scale liquor promotion or a happy hour, it is the responsibility of the organizer that no unruly behavior because of liquor consumption takes place.
It is necessary that the licensees understand these guidelines provided by the state so that they are able to asses and determine the risks that are associated with liquor promotions and can take suitable steps to prevent these mistakes. These liquor promotion guidelines are applicable to all people who have premises where liquor is served. Hotels, restaurants, clubs and lounge owners must comply with the laws of liquor promotions.
The guidelines for liquor promotions have been drafted keeping in mind the liquor laws. These guidelines aim at minimizing the harm that has been associated with excessive consumption of liquor, its abuse and misuse. These laws also aim to provide more awareness to adopt a responsible attitude towards sale, promotion and supply of liquor. These laws also make sure that the licensee doesn’t absolve himself of any detraction caused to the community as a result of his liquor promotion.
According to these liquor promotion guidelines there are some activities that are marked as ‘unacceptable’. Though these activities are not banned outright, the licensees engaging in these unacceptable activities are kept under closer scrutiny than the others. Some of these unacceptable promotions can risk the Director of the governing body issue them a notice.
Some of these unacceptable liquor promotions would include giving one guest more than one free alcoholic beverage per visit. Most restaurants where the drink for the ladies accompanying is free fall under this category. Games such as beer pong, toss the boss where the challenges involve a lot of alcohol consumption or suggest that alcohol is to be the prize are also unacceptable according to the norms. Notices can also be issued at times when unlimited alcohol is provided to the guests for a specific period of time. Free alcohol provided until the first goal is scored or during such sports televised events is also scrutinized. However notices are going to be issued by the director depending on the manner these promotions are conducted.
If the risks involved during these liquor promotions have been controlled in a satisfactory manner then no action might be taken.